Deeply cultivate overseas markets! Guangzhou Kanghome Environmental Protection Technology Goes to Malaysia for Local Promotion and Customer Visits, Opening a New Chapter of Cooperation in Cleaning Products
Recently, Guangzhou Kanghome Environmental Protection Technology Co., Ltd. (hereinafter referred to as "Kanghome Environmental Protection") formed a professional business team to visit Kuala Lumpur and surrounding areas in Malaysia for a one week market promotion and key customer visits in order to further expand overseas markets and enhance the brand's influence in the Southeast Asian cleaning products field. This action not only gained a deep understanding of the actual demand and development status of the local cleaning products market in Malaysia, but also reached preliminary cooperation intentions with multiple high-quality local distributors. Among them, negotiations with Malaysia's top cleaning industry wholesalers Superior and BIO made breakthrough progress, laying a solid foundation for Kanghome Environmental Protection to deeply cultivate the Southeast Asian market.
Focusing on local market pain points, GM KLANG wholesale market becomes the research core
As one of the economically active regions in Southeast Asia, the demand for cleaning products in Malaysia is strong, but there are significant differences in the local market structure compared to the domestic market. According to the preliminary research conducted by Kanghome Environmental Protection Business Team, Malaysia has not yet formed a specialized wholesale market for cleaning products. Various types of cleaning products are mostly scattered in comprehensive wholesale markets, daily necessities distribution centers, and retail stores. This market characteristic poses certain challenges for local distributors' procurement and brand expansion. In order to accurately grasp the product circulation rules, price system, and consumer preferences of the local market, the team will focus their research on the larger comprehensive wholesale market in Malaysia - GM KLANG Wholesale Market.
The GM KLANG wholesale market is located in the Klang area around Kuala Lumpur and is an important commodity distribution hub in western Malaysia, covering multiple categories such as daily necessities, food, hardware, cleaning consumables, etc. It radiates to Kuala Lumpur, Selangor and surrounding cities, attracting a large number of distributors and retailers to purchase daily. During the research process at the GM KLANG wholesale market, the Kanghome environmental protection team had in-depth exchanges with nearly 10 merchants engaged in the sales of cleaning products, and detailed the characteristics, advantages, and price system of the company's core products such as environmental cleaning agents, industrial cleaning equipment, and household cleaning kits.
The team found through communication with merchants that the local market's mid to high end cleaning products mostly rely on imports and have high prices, while the quality of domestically produced affordable products varies greatly. This provides a broad space for Kanghome Environmental Protection's products to enter the market. In addition, the team also learned that due to the lack of a professional wholesale market for cleaning products, local distributors have scattered procurement channels, high procurement costs, and difficulty in quickly obtaining new product information. This has become an important basis for Kanghome Environmental Protection to formulate market promotion strategies in the future.
Joining hands with leading companies in the industry, reaching a cooperation intention with Superior and BIO
Visiting local high-quality distributors is one of the core elements in this Malaysian market expansion activity. After preliminary screening, the Kanghome Environmental Protection team focused on visiting 5 distributors with high visibility and market share in the cleaning industry in Malaysia. Among them, Superior and BIO company, which has more than 20 years of industry experience, became the top priority of this visit.
Superior and BIO was founded in 2004 and is one of the leading companies in the wholesale of cleaning products in Malaysia. With rich industry experience, a well-established sales network, and high-quality product quality, it has consistently ranked among the top three local cleaning product wholesalers. The company's business covers the whole of Malaysia, and its cooperative clients include large supermarkets, catering chain enterprises, hotel groups, industrial manufacturing enterprises, etc.
At the headquarters of Superior and BIO, the Kanghome Environmental Protection team had a one hour negotiation with the company's founder and CEO, Mr. K.H LIEW, and core management team. K. Mr. H LIEW has shown a strong interest in Kanghome Environmental Protection's products. "We have been looking for mid to high end cleaning product suppliers with high cost-effectiveness and stable quality, and Kanghome Environmental Protection's products perfectly meet our needs." Mr. K.H LIEW said that Kanghome Environmental Protection's products are not inferior in quality to imported products, but their prices are more competitive, which can help the company increase profit margins and meet the demand of local customers for cost-effective products.
During the negotiation process, both parties had in-depth discussions on details such as cooperation mode, supply cycle, and after-sales service, and initially reached a cooperation intention. Kanghome Environmental Protection will provide competitive supply prices, sufficient supply guarantee, and professional technical support, while assisting in product training and market promotion activities. We are very much looking forward to cooperating with Kanghome Environmental Protection, and believe that with the advantages of both parties, we will definitely achieve good performance in the Malaysian cleaning products market. "Mr. K.H LIEW said at the end of the negotiation that he will arrange a team to visit Kanghome Environmental Protection headquarters in Guangzhou for on-site inspection within a month to further promote the cooperation.
Empowering overseas market expansion, Kanghome Environmental Protection accelerates global layout
This Malaysia promotion and customer visit activity not only allowed Kanghome Environmental Protection to gain a deeper understanding of the local market's needs and pain points, but also successfully built a cooperation bridge with high-quality local distributors, opening up a breakthrough for the company's products to enter the Malaysian market. In addition to reaching preliminary cooperation intentions with Superior and BIO, the team has also signed product trial agreements with two other distributors, and will proceed with formal cooperation based on trial feedback.
In the future, Kanghome Environmental Protection will continue to adhere to the corporate philosophy of "becoming a leading global supplier and service provider of cleaning equipment and supplies", driven by technological innovation and guided by market demand, continuously expanding overseas markets, providing high-quality cleaning products for global consumers, and supporting the green development of the global cleaning industry.
We were founded in 2010, as a professional cleaning equipment manufacturer, we are committed to providing customers with one-stop cleaning equipment supplies solutions.
